Qantas will take action to permanently reduce costs in all parts of the Qantas Group through to FY17, including fleet and network changes, productivity improvements, consolidation of business activities, new technology and procurement savings.
Product Santa offers a wide range of products and services including premium brand, Santa, and low cost brand, Jetsam.
Santa has divided in to international and domestic flight. In term of international flights, Santa offers first, business, premium economy and economic class, which passengers receive different services of seat, dining, and amenity collections as they paid.
In case of Domestic flight, Santa offers two travel classes: Domestic infilling services include meals, snacks and audio-visual entertainment. Jetsam is a low cost airline in Asia-Pacific and Australia.
In Australia, its operation is entirely owned by Santa Group. Moreover, Santa also offer non-flying businesses, which are and Santa holiday and Santa catering, making perfect products and services for traveling customers and other airlines businesses.
Price The prices of flights are different according to the distance of destinations and the class of seat customers selected. Especially, for Jetsam, its prices are competitive with other low-cost airlines that make enormous profits to the company.
As its prices are versatile, customers can make a decision based on the services Airlines offered. Santa will match price rate and give extra points to customers who find another website which provide better rate Qanatas marketing Santa.
Place or Distribution channel Customers can book their flights via various different channels which are Santa. Com, Telephone sales, Santa travel Centers, Santa airport locations and other travel agencies. Customers also can manage their flight via the website and their mobile phone.
Rumination There are many kinds of promotions to encourage sales such as discount air fare, buy one ticket get one free tickets, upgrading seat and loyalty program: Frequent Flyer program is very popular in airlines industry.
Santa offers three levels of memberships which are Silver, Gold and platinum, excluding Bronze entry level. Each membership has different privileges: The higher membership level the better privileges members can receive and earn awards.
SOOT stands for strengths, weaknesses, opportunities, and threats. Strengths and Weaknesses are internal factors that the company can control, while Opportunities and Threats are external possibilities which need more company efforts: Strong corporate image Santa is the leader airways in Australia domestic and international and renowned as the second oldest airways.
Moreover, the company is outstanding in strategic arrests which are Asia-pacific and Western Europe. Frequent Flyer Program Santa Frequent Flyer program, the most popular and largest airways loyalty program in Southern part of the world, possess approximately 6.
This is an important marketing strategy to retain customers and crate brand loyalty to new passengers. Excellent customer service Santa is devoted to offer passenger with a wide-range of outstanding services.
It employs more than international customer service managers and supervisors. Over 1, First and Business flight attendants were selected by their product knowledge and extensive service experience and trained to offer a premium service to passengers.
Also, many flight attendants are multi-lingual. Furthermore, Santa also has recognition for using infilling defibrillators and also on-board airplanes provide physician kits which include medication and medication.
Corporate social responsibility Santa are worried about the concern of environment changing and are dedicated to manage its operations and development in an environmentally sustainable approach.
The Santa group established the Santa Environment and Fuel Conservation group to responsible for environment issues. They have decreased aircraft noise around airports, provided suggestion on acquisition assessment of new aircraft and new businesses, applied environmentally practices and performance, and to name but few.
A lot of flight and routes There are many routes covering worldwide provided by Santa. Santa group operate approximately flight a week including nearly 60 cities domestically and over fights per week in destinations in 42 countries.
This help the Airways is recognized in many countries and expand its market share. Dual brand strategy Santa Group can cover a wide group of customers because it offers premium brand, Santa, and low-cost brand, Jetsam. This creativity allowed Santa to take advantage of target budget passenger and premium travelers to boost its profits and fulfill level of operation.
Employees relationship Santa had conflicts with its engineers in reaching an agreement on a wage dispute earlier in However, compromise was finally completed with a predictable annual wage raised between to 5.Qantas Marketing.
7 July Etihad and others QANATAS needs to conduct a research on most demanded routes and destinations not served by them. They may also increase their flights frequency to existing highly demanded destinations.
It is important to note that the recent alliance with Emirates airlines would greatly support this kind of. Qanatas Marketing - Essay Example Tagged QA To analyze the changes and challenges that Santa confronts in the marketing today, we should identify the range of products and services available by using Marketing Mix concept.
Qanatas Marketing Qantas world's Marketing strategies are a main back bone to any business. There are 4 Ps governs the whole marketing strategy and those 4 Ps of marketing are Product, Price, Promotion and Positioning. These 4 P’s of marketing will evaluate your strategy as weak or strong.
Qantas Careers. Rise to the challenge. Being part of the Qantas team requires each of us to rise to different challenges. Brand Marketing and Communications.
Brand Marketing and Communications. Cabin crew. Cabin crew. Customer service. Customer service. Digital IT and Analytics. The Qantas name comes from "QANTAS", an acronym for its original name, "Queensland and Northern Territory Aerial Services", and it is nicknamed "The Flying Kangaroo".
Qantas is a founding member of the Oneworld airline alliance. Disclaimer: ^ You must be a member of the Qantas Frequent Flyer program to earn and redeem Qantas Points. Join online now. A joining fee may apply. Membership and Qantas Points are subject to the Qantas Frequent Flyer program terms and conditions.