Web based communication business plan

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Web based communication business plan

But, what does that mean? What elements should be included in your crisis plan? Establish the Crisis Team. Before a crisis strikes, think through who needs to have a seat at the table.

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Consider ALL the aspects of your company — management, operations, internal including labor relations in union environments and external communication, customer service, legal. The crisis team could look like this: President of the company, head of communication, legal counsel and heads of the department s impacted by the crisis.

During the crisis, this team bears the responsibility for making decisions and spearheading communication. Identify and Prepare the Spokespeople.

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A crisis situation should not be the first time a spokesperson speaks to the media. Note that the spokesperson may not be the same in every situation.

You may need to train a few spokespeople. Remember that you need to communicate offline and offline. With that in mind, evaluate your online presence and determine what channels can be used to communicate information in real-time — and who should be responsible for sharing updates online.

Make sure that person or people understands that guidelines for communicating during a crisis are most likely different than guidelines for regular day-to-day interactions. Develop processes and protocols. Who needs to be part of the approval process? All of these are questions that need to be answered as part of your crisis plan.

Crisis communication today is very different than crisis communication of years past. Everyone with a phone is a roving reporter — able to record video or take photos that may influence how the situation is perceived. Online monitoring during a crisis is critical. You need to know who is saying what and where.

Think about opportunities to leverage multi-media to communicate. If a press conference may be appropriate, can you stream it on UStream?

If so, how does that workand what equipment do you need to purchase? Or, for impromptu statements, can you have a staffer on-hand with a Flip camera, taking footage that can be shared online?

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web based communication business plan

The "Template: Emergency Communication Plans and IPAWS" was created by the Federal Emergency Management Agency’s (FEMA) Integrated Public Alert and Warning System (IPAWS) Program Management Office (PMO) to assist Federal, State, territorial, tribal, and local public safety officials in the creation of public alert and warning plans.

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